Early 20th Century, people in Ho Chi Minh City saw a chain of convenience stores called "Masan Mart Convenience Store". However, after 7 months of operation, the stores were quietly shut down. It marked the failure of Japanese Seven – Eleven corporation to enter Vietnamese market. At present, many foreign retail enterprise are ready to enter conquer Vietnamese retail market when Vietnam fully opens its market. Is the failure of foreign enterprises as Masan Mart’s will be popular or vice versa Vietnamese enterprises?