At a press conference on December 25 in Ho Chi Minh City, the festival’s organization board released that the opening ceremony will be held on March 10 while the closing event on March 13, 2017.
The organization board also informed that the festival will offer visitors great opportunities to enjoy Buon Ma Thuot coffee and experience the region’s gong culture through a wide range of well-prepared special programs
The spotlights of this coffee festival includes an exhibition on coffee, a street festival and game challenges with aims to promote the trademark of Buon Me Thuot coffee and serve as a venue for coffee firms and related businesses to boost cooperation.
In addition, a trade promotion conference is scheduled during the festival. This event will help domestic and foreign investors seek partners and expand their markets in the Central Highlands region of Vietnam.
For the gong event, activities are gong performances, ritual re-enactment and a wooden sculpturing competition. These special programs are expected to raise public awareness of introducing and preserving cultures of ethnic groups in the Central Highlands, especially the value of the UNESCO intangible cultural heritage of the Space of Gong Culture.