Tác giả: Trần Thị Bích Nhung - Lê Thị Thanh Hà - Âu Dương Hồng An

Số trang: 206-213

DOI url: 10.62831/202526039

Tóm tắt:

Bài nghiên cứu xem xét sự ảnh hưởng của thực hiện trách nhiệm xã hội doanh nghiệp (TNXH) đến hình ảnh thương hiệu của các doanh nghiệp trong ngành Quảng cáo ở Việt Nam. Kết quả cho thấy, TNXH với nhân viên ảnh hưởng lớn nhất đến hình ảnh thương hiệu của doanh nghiệp, tiếp đến là TNXH với khách hàng, nền kinh tế và với môi trường.

TÀI LIỆU THAM KHẢO:

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Từ khóa:

doanh nghiệp quảng cáo, CSR, hình ảnh thương hiệu, trách nhiệm xã hội.

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