According to Mr.Troy Chapman, executive director and cluster general manager for lubricants in Southeast Asia, the business of Shell in Vietnam in 2015 surged 2.5 times compared with the previous year and it now has a 10 percent share of the market.
Vietnam was one of Shell’s smallest lubricant markets in 2013 but the country has become one of the company’s key market, Mr.Troy Chapman noted. The country’s rise to the top 20 list was originally a target to be achieved in 2018.
Vietnam has 45 million motorbikes and adds three million more every year. Regarding the potential of the Vietnamese market, where motorbikes are the main mode of transport, Shell has set itself a goal of doubling the growth rate by 2019.
Since 1995, Shell has been operating in Vietnam with many popular products like Shell Advance, Shell Rimula and Shell Helix. Shell is the largest provider of lubricants for vehicles in the world. The company has a plant in the southern province of Dong Nai and offices in Ho Chi Minh City and Hanoi.