Promoting Luc Ngan – Bac Giang’s lychee to Hanoi’s consumers

The 2016 Luc Ngan - Bac Giang Lychee Week in Hanoi kicked off at the Big C Thang Long Supermarket on June 24 and will run through June 30.

This event was held by the provincial Industry and Trade Department, Luc Ngan District’s People’s Committee, Hanoi’s Industry and Trade Department, Big C Supermarket and Hanoi Trade Corporation (Hapro).

The 2016 Luc Ngan - Bac Giang Lychee Week aims to promote the lychees of Luc Ngan district, Bac Giang province to Hanoi consumers and help this special fruit enter more easily to Hanoi’s market during 2016-20.

At the opening ceremony of this event, Mr.Tran Quang Tan, Director of the Bac Giang’s Industry and Trade Department said that Bac Giang lychees are cultivated in a concentrated lychee-growing area. VietGAP and GlobalGAP cultivation standards are applied, ensuring clean produce that meets food safety and hygiene requirements.

The lychees are displayed with packing labels showing origin information at 10 booths at the event. Prices run from 35,000 VND to 45,000 VND per kilogramme.

The event created opportunities for lychee businesses to meet and seek partners to sign trade contracts and boost lychee consumption, Mr.Nguyen Thanh Hai, Deputy Director of the Hanoi’s Industry and Trade Department, said.

At the event, a lychee consumption signing ceremony between Luc Ngan District’s People’s Committee and six supermarkets and wholesale markets in Hanoi also took place.

Mr.Guillaume Sénéclauze, General Director of Big C Vietnam, said Big C was willing to support Vietnamese farm produce consumption in general and lychee consumption in particular.

According to a a Big C representative, right after the launch of the Bac Giang Lychee Week in Hanoi late last week, the lychees had been attracting a lot of attention from capital citizens and consumption had spiked. At Big C supermarkets in Hanoi, we have consumed more than 15 tonnes of fresh lychees granted VietGAP and GlobalGAP certificates in just the last three days, the representative added.

Bac Giang province’s total lychee production of this year is estimated to reach 130,000 tonnes, including 59,450 tonnes meeting VietGap standards. So far, 54,200 tonnes, or 39 percent of the total lychee crop, have been harvested.

Luc Ngan District is the largest lychee producion area of Bac Giang province which has 158ha of land dedicated to producing some 1,000 tonnes of lychees to the GlobalGap standard.
PV