50 RoK enterprises displayed their products like cosmetics, food, and home appliances at the festival. E-mart, the RoK’s largest distributor, is showcasing many famous RoK products which are on shelves of its supermarket in Ho Chi Minh City.
Mr. Kim Jae Hong, KOTRA Chairman, said the agency hoped the event would contribute to boosting bilateral trade, particularly in consumer goods, between the two countries.
There are also business-to-business exchanges between RoK and Vietnamese firms during the festival. In addition, 1,000 prestigious products from well-known Korean brands such as Tony Moly, Enprani, Ottogi, Paldo and Daesang will be introduced to Vietnamese consumers, in addition to many interesting entertainment activities like a K-POP contest and K-POP dancing.
On this occasion, KOTRA signed memoranda of understanding with LAZADA Vietnam Co. and CJ IMC Vietnam Co.
