The RoK’s group pledged to support Satra to upgrade equipment in the retail system and boost marketing activities via skills training courses as well as promotion programs and product introduction events.
In addition, CJ CheilJedang, a food subsidiary of CJ Group, will work with Satra to develop new products. The two sides will also produce beverages in Vietnam. CJ CheilJedang will also help Satra establish a selling zone in its retail network for products imported from the RoK.
Both sides will set up supply chains for fresh fruit distribution and improve cold storage systems to ensure product quality. CJ Freshway, another subsidiary of CJ Group, has become Satra’s exclusive supplier of RoK fruits.
