A recent survey of Nielsen Vietnam showed that 34 percent of Vietnamese consumers frequently shop at supercentres, 29 percent at supermarkets and 22 percent at convenience stores and mini-stores.
The Ministry of Industry and Trade said that there is one convenience store per 69,000 people in Vietnam, in China the rate is one per 21,000 people and one per 1,800 people in the Republic of Korea.
According to experts, convenience stores and mini-stores will develop strongly in Vietnam because the model needs little capital, can be built in small spaces and has quick capital recovery. It is estimated that Vietnam will have up to 1,300 supermarkets and supercenters and 337 commercial malls by 2020.
