Viet Tien Garment with growing trend for foreign brand

In order to get these achievements today, in 1990s, besides the maintenance of export to traditional markets, Viet Tien Garment made famous fashion brands, dominate domestic market as well as worldwide. 

In parallel with the developed strategy, brand enhancement products on the international level, Viet Tien Garment Joint Stock Corporation has developed distribution network throughout the country, while expanding the distribution network abroad with high quality products to its rapid penetration into world markets. Currently, Viet Tien Garment is one of the enterprises with the largest chain of stores with 1,300 stores in introducing and selling products in the whole country. On April 2009, Viet Tien Garment opened general agency in Campodia in order to exploit the market in your country. Then, Viet Tien Garment opened a general agency in Vientiane (Laos). In developed strategy for the brands towards 2015, Viet Tien Garment will continue to bring its brand to other Asean countries and Asia, gradually bringing its brand to many other areas. Viet Tien Garment also plans to develop its brands to Australia, New Zealand and China. 

After success in the Asian market, Viet Tien Garment will develop its brands into Europe. Progress does not stand out to build its own distribution channels, that will seek partners to stand out as the exclusive distribution through the Embassy, exhibitions, seminars, customers have been doing business with the Corporation because they are the local partners, understand the tastes, interests and culture of their country more ours. Currently, Viet Tien Garment products exported to 50 countries like USA, UK, France, Germany, Japan, Spain, ... 

Attentions given to focuss on developing products of international brand is one of proper strategy, bringing success to Viet Tien Garment Joint Stock Corporation because it was hit right on the psychology of demands of domestic consumer as well as textiles and clothing demands of the world market. In only six months of 2011, total revenue estimated at 2,364 billion VND, reaching 124.7 percent compare to 2010 and 47.6 percent of annual plan, contributing to the state budget 114.36 billion VND, exports turnover reached 154.12 million USD, reaching 119.2 percent compare to 2010 and 46.5 percent of annual plan. 

Thus, with the policy considered customers as a focuss, with the appropriate competitive strategies which tend to mention foreign brand development, Viet Tien Garment products not only step by step "dislodge" foreign brands, winning the trust of local customers but also further, accounting for the international fashion market, co-operated with the high-fashion and well-known products to a wider consumers.