The brewery will be finished and put in to operation at the end of 2008 with its output of 75 million litres per year, its capacity will be increased to 150 million litres per year. Located in the Alsace region of France, Kronenbourg 1664 is France’s high quality beer with its 350 years’ history, consumed in 70 nations on the world, and France’s and United Kindom’s No1 brand.
Vietnam is a dynamic beer market, with its high economic growth, GDP increased average of 7.5 percent from 2000 to now, and it is expected to increase to 8.5 percent for next years. Mr Le Dinh Hao, Deputy General Director of KVL has consisdered that beer market will has optimistic growth of 8 – 10 percent in next years. Owing to development of economy, people’s living has been improved, more and more concerns by the customers are given to the products’ quality and reputation - high quality kronenbourg 1664 beer has entered in to Vietnam market and consumed at 50 locations as luxurious hotels and restaurants, meeting customers’ requirements.
KVL has been set up on the basis of a joint-venture between S&N Group and Viet Nam National Tobacco Corporation (VINATABA). This joint-venture has many advantages in operations in Vietnam due to S & N Group is one of the world’s largest brewers with France’s and United Kingdom’s No 1 beer brand, at the same time, VINATABA is leading State-owned corporation, taken the initiative in investing in diversified fields. Production of high quality kronenbourg 1664 beer has created the jobs for many labourers, at the same time, pushing up economic patterns in locality, and beer production technology standard in Vietnam has been affirmed.q
